Why is Website Maintenance important?

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maintenanceThe thing with professional websites is that the job is never complete.

It’s wrong to believe that once your web developer completes your website, his job is over and done.

On the contrary, his job has just started!

Having an attractive, user-friendly and responsive website is just the beginning. You need regular Website Maintenance to grow and flourish it in the online market.

Is Website Maintenance Important?

You be the judge!

  1. First Impression is the Best Impression.

Oh yes, it is!

In a world that is obsessed with Google, Bing and other search engines, to search for everything under the sun,  ensure you have a well maintained web presence.

What do you do when you get a visiting card?

Go online and check out the website?

In all probabilities, they are also doing the same thing.

And, the last thing you would want is your potential customers noticing your website was updated last, some months back.

Regular maintenance keeps your web presence up-to-date and fresh. This would give your potential customer all the right impression – that you are a professional and you mean business.

  1. Give your Customers a Reason to Come Back

Why would your customer revisit your website?  Or, when would your customer revisit your website?

Not only when your contents are informative, interesting and relevant but also when there is always something NEW to notice.

And, of course, they should be shareable too.

When you update your website and web presence regularly, people would consider you as an industry stalwart. They would respect and look up to you.

  1. Boost your Search Rankings and Drive traffic.

Search Engines adore fresh contents!

The more you update your website, the more the search engines would visit your website and would be forced to bring up your search ranking.

By adding new contents you keep your site interesting. Technically, it gives you the opportunity to use more keywords and increase your ranking.

Improved ranking could mean increased traffic.

  1. Protect yourselves and your customers

Your website should be virus free and secured.

This is all the more critical if you are using Content Management Systems (CMS) like WordPress.

The threat from hackers is very large in the digital world.

A hack of your website could mean you lose out on your hard earned reputation in this big bad world.

Keep your websites updated with the latest bug fixes, software technologies and security patches.

And also keep your passwords well protected.

Conclusion

For a great Web Presence it is important that you have equally great website maintenance plan too. Not only would your website be user friendly and run smoothly, regular updating, adding new contents will consistently improve its performance.

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2 comments

  1. Avni Patel

    Hey! You’ve outdone this time. Website do need some care and attention. For this, a proper maintenance program has to be carried out after all its the virtual face of our business. None of the business owner want to see his/her website failing on client’s request. It’s good that you’ve listed out the needs so well. Thanks !

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