Why is Website Maintenance Critical for your Business?

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Regardless of the size of your business, or your website, Website Maintenance remains a critical part of your website life-cycle.

The other day I met one of our close associate who had his website designed by his son’s friend. (I understand friendship, but what I don’t understand is the need to play around with your business website). But then, it is your website, you know the best.

We got talking and I happened to ask him about his website. (Natural curiosity, being in a website business).

“No San, I think I will let it pass.” he said.

“What?” I am surprised.

“No yaar, I had a lot of ideas and aspiration on my website. Today, I have lost interest. Don’t even know if my website exists!”

I frowned. “When did YOU last visited/updated your website?”  I ask.

“Well….” He trailed off.

I understood.

If you yourself wouldn’t visit your website, how can you expect your customers to visit your website, I mused.

“When did you last visit your website”, I asked another friend. “Long back, yaar! What is there, it’s the same old stuff!”

That is precisely what your customers would say about your website, “Same old stuff!”

In an Internet crazed world, websites have become the windows, doors of your business. And it opens to a worldwide, global audience.

Your visitors would assess your company, your products, your services, your locations and only then talk to you. A well Maintained Website would then, definitely be an asset.

Besides the fact that website maintenance is used to attract and retain customers, maintain search engine rankings and present new information, products and services to the public, it is also required to maintain the value of the website over time.

maintenanceLet us take 4 Reasons Why Regular Web Maintenance is Important for your business:

  • Capture the interest of your Visitors and force them to come back

Visitors who come to your website are seeking information. Information about your domain, your company and the solutions you provide. If your website is capable of giving it, then they would consider your site to be the “go-to site.”

Visitors would keep coming back to see what’s new on your website. Routine Website Maintenance would help you to get your visitors back and becoming your customers.

  • Exciting the Search Engines

Visitors would find your website using appropriate keywords. More number of visitors using search engines to find your website would excite the Search Engines.

Optimise your website contents regularly with regular Website Maintenance and include Search Engine Optimisation in the maintenance plan.

  • Having an Error Free Website

What would you do when you go to particular link on a website and it doesn’t work? Go away disgusted? Broken links always pisses of potential customers!

When you do website maintenance regularly, external and internal links would be checked and broken links fixed. This means visitors can find what they are looking for quickly and easily.

  • Showcasing with the latest technologies

Is your website responsive? Do you have a mobile website? These key reasons affect the traffic to your business website.

Web technology is constantly changing. Your Website also should adapt to these changes. Redesign or re-align your website so that your visitors can find you.

Outsource, Outsource!

Most times the excuse is “I don’t have the time!”

And what happens to your website? Negligence and Stagnation!

Consider Outsourcing to a professional company. They are reliable, confidential, cost-effective than having an in-house resource and prompt. You look after your business while they complement your sales with their skills and technology.

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