Success in digital market depends on a successful web presence. It is the first, best impression your potential customer would have of your business.
Two things matter for a successful web presence:
- How to manage the content.
- How to reach the top of the search engine ranking.
Management of your web presence is the yardstick to a great reputation online. How fast and how well you manage, forms the basis of your analysis.
Initially it was all HTML websites.
Thanks to our elusive neighbourhood HTML developers and advancement in web technologies, we now look at Content Management Systems, or CMS as it is popularly called, to maintain & manage the web presence.
Most of us are aware of HTML technologies. Now let’s take a closer look at CMS.
Wikipedia states CMS as “… a computer application that supports the creation and modification of digital content using a simpler interface …. usually supporting multiple users working in a collaborative environment.”
When translated it means that people with little or no knowledge can create, change, any information on the website at any time; anywhere.
The flexibility to change information on the fly is a boon to most businesses to keep their web contents fresh.
On the flip side most CMS are created by people with poor aesthetic sense of designs. Coding of certain plugins leaves a lot to be addressed.
CMS were created with a certain purpose. WordPress and Joomla were intended for blogs. OsComerce was for Ecommerce. When used for its intended purpose, CMS is easy and useful.
It is when we want to use WordPress for ecommerce, the trouble starts and it can be really cumbersome.
Speed is another nightmare that most CMS applications users face. Google considers “5 seconds loading” decent for any website. At times when most plugins are added, CMS applications can take really long to load.
Most people avoid CMS websites due to security concerns. Most developers of CMS applications tend to skip a lot of details and this causes the website to be totally insecure. This is one of the reasons why most CMS website are hacked regularly!
Cool… So what is your pick?
It all depends on the answer to “What is the purpose of your Website?”
HTML has support on all web servers, but it has to be coded, media to be arranged in proper directories, and uploaded into servers. The process is time-consuming, technology intensive and need a professional web developer to address it.
Consider this to the simplicity that CMS provides. It can be updated by anybody and can be done in minutes.
So, HTML or CMS – which helps to better, manage your web presence?
If you are keen to Manage your web presence regularly, do not intend to run behind any third party and also do not want too much of technology, then CMS is recommended. Remember, a well-managed web presence is the key to your online success.