Website forms an integral part of any business. On the Internet the saying goes” if your business doesn’t have a website, your business doesn’t exist”.
8 rules that you should keep in mind while designing a Successful Business Website.
- 1. Have a Simple Design for Your Website
Website Designs have to be easily navigable and simple. Stuffing your website with heavy graphics, videos and music would make it cool, but would be huge mistake in a business environment.
Viewers appreciate websites that are simple and with lots of information that is well placed and is easily navigable. Besides, your website should be responsive and be able to be viewed on any gadget – Laptop, Tablet or Mobile.
- Update your Web Presence Regularly
Once your designed your website and have it up and running, the next step is to get your visitors to come and come more often. Your “website update” plan is crucial for this. The information you provide should be authentic and easily understood. Only then it would be revered, liked, shared and you would be perceived as an authority in your domain.
Regular updates on your Social Media pages would also play a stellar role in promoting your website.
- Engage Your Online Visitors
One important rule to be kept in mind is to engage your visitors on your website. After the viewer has read the information on your website, then what?
Encourage your visitors to subscribe, share or like your information. Provide them space for them to give a feedback or ask a query. This would not only keep your visitors engaged but also ensure that your website objectives are met effectively.
- Answer Website Queries Promptly
Queries posted on your website by your visitors have to be taken on priority and answered promptly. This would tell them that you are serious and also ensure prospective customers do not slip out.
- Give your Visitors a Reason to Come Back
“How can I get my visitors to visit again?”
Visitors are curious by nature. If they find information on your website interesting and intriguing they would keep coming back.
Discount sales, events and webinars are some methodologies to keep your visitor to visit and share your website.
- Try to use your Website to Educate and not to sell
The cardinal mistake you can make on your website is “obvious” selling and at times, overselling. Your visitors wouldn’t mind a subtle sale tactics for they like to be pampered and be “led”.
But obvious selling and that too very often can put your visitor off and he may not come back to your website. Instead have an educative tone for your contents and invite them to ask queries.
- Do Not over-Optimise your Website
Search Engine Optimisation is a methodology that your website can be optimised using keywords to ensure better ranking on search engines, particularly Google.
But, even this has got its drawbacks. Pushing optimisation beyond a certain limit can result in your website getting bared from the search engines altogether.
- Remember that your Visitors are Humans
Your viewers are in the end normal humans, who view your website as a means to seek knowledge on a particular subject. They may or may not understand your business jargon and definitely not the web jargon. Filling your website with jargon that your target audience wouldn’t understand is a sure way of losing them. Instead, keep the contents simple, effective and educative.
Websites are all about providing information. The tone of your contents and how the manner in they are arranged on the website, makes it a success.